Assignments and areas of involvement

COMPANY STRATEGY
Helping the company to generate performance in developing markets.
Constructing winning policies with the company environment (competitors, suppliers, customers).
- Strategic assessment of the company
- Overseeing restructuring
- Developing collective brands and company networks
- Diversifying companies into new markets


PRODUCTION DEVELOPMENT AND QUALITY MANAGEMENT
Assessing production diversity in order to organise global financial development.
Linking quality decisions with market objectives.
- Assessing and repositioning official signs of quality (AOC, CCP, IGP,
Label Rouge...)
- Sector assessment
- Optimising quality policy
- Designing and managing specifications
- Organising sourcing and supply networks


SALES AND MARKETING DEVELOPMENT
Defining a coherent marketing policy (from sourcing to the consumer).
Providing appropriate responses to the needs of consumer targets and distribution circuits.
- Consumer research
- Definition of product range differentiation policies
- Sales deployment in French distribution
- Negotiation with distributors and Trade marketing
- Specific approaches to exporting
- Running an innovation project


MERCHANDISING
- Designing guides
- Merchandising decision-making aids
- Merchandising and sales boosting plan


MANAGEMENT
- “Owning” and introducing the company strategy
- Giving employees responsibility
- Supporting development and change